Success Case: La Medusa
Italian restaurant located just steps away from the Bell Centre, serving pure and authentic Italian cuisine.
About the Client
As a family-run restaurant, La Medusa stays true to classic recipes and traditional culinary methods, using only fresh and quality ingredients. From homemade pasta to wood-burning pizza, and desserts, everything is made in-house. The menu offers a delightful selection of veal dishes, marinated meats, perfectly grilled fish, antipasti, fresh pasta, and pizza. The warm and inviting atmosphere adds to the restaurant's appeal, and it also provides a private room for group functions.
Initial Situation
When we started working on this website, its organic visibility was extremely limited. The site had very low monthly traffic, minimal keyword coverage, and almost no presence in top search positions. Most pages were not optimized for search intent, and the site lacked a clear SEO structure to support scalable growth. The restaurant was struggling to attract local customers searching for Italian cuisine in Montreal, despite being located in a prime location near the Bell Centre.
SEO Strategy Applied
Our SEO strategy focused on building a solid foundation first, followed by targeted content and authority growth. Instead of chasing short-term wins, we prioritized technical stability, search intent alignment, and scalable keyword expansion. We identified that the restaurant needed to capture local search intent for Italian dining experiences, menu items, and location-based queries.
Execution: What We Did
Technical SEO & Foundations
We conducted a full technical SEO audit and implemented critical fixes, including:
- Indexation and crawl optimization
- Site structure and internal linking improvements
- Page speed and Core Web Vitals enhancements
- Proper heading hierarchy and semantic HTML
- Mobile responsiveness optimization
Keyword Research & Mapping
We identified high-opportunity keywords based on search intent and competition, then mapped them to existing and new pages. This allowed us to move from ranking for a handful of terms to building topical authority across multiple keyword clusters. We focused on local Italian restaurant searches, menu-specific queries, and location-based terms.
Content Optimization & Creation
Existing pages were rewritten and optimized to better match user intent, while new SEO-focused content was created to target transactional and informational queries. Each page was structured to maximize relevance, readability, and conversion potential. We created dedicated pages for popular menu items, Italian cuisine specialties, and dining experiences.
Internal Linking & Authority
We strengthened internal linking between related pages to distribute authority efficiently and help Google better understand content relationships. This played a key role in increasing the number of keywords ranking in the Top 10 and Top 3 positions. We created a logical site architecture that connected menu pages, location pages, and content pages.
Conversion Optimization (SEO + CRO)
As traffic increased, we optimized key pages for conversions by improving CTAs, page layout, and content clarity. This ensured that the growth in organic traffic translated directly into measurable business results. We added clear reservation buttons, menu highlights, and location information to make it easy for visitors to take action.
Why These Results Were Possible
These results were achieved by combining data-driven SEO decisions with a structured execution process. By focusing on long-term scalability rather than isolated optimizations, we were able to generate sustainable organic growth in just three months — both in traffic and conversions. The restaurant's authentic Italian cuisine and prime location provided a strong foundation, which we amplified through strategic SEO implementation.
Note: Results may vary depending on the initial state of the website, industry competitiveness, and execution timeline.
Results (3 months)
| KPI | Before | After | Improvement |
|---|---|---|---|
| Monthly Organic Traffic | 56 | 1,518 | +2,611% |
| Monthly Impressions | 837 | 19,428 | +2,222% |
| Average Position | 17.29 | 10.38 | +40% |
| CTR | 6.69% | 7.24% | +8% |
| Top 3 Keywords | 1 | 17 | +1,600% |
| Top 10 Keywords | 2 | 21 | +950% |
| Total Ranked Keywords | 6 | 74 | +1,133% |
| Monthly Organic Conversions | 4 | 97 | +2,325% |
Impressions and Clicks Progress
Optimized Website
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